Here’s a case study from Manchester based business Emerald Promotions. For the past year Emerald Promotions have been using Worldpay Zinc to accept payments. Their business relies largely on selling at shows in the UK.
What’s your business?
We sell gadgets online and at shows, predominantly toy drones at agricultural shows. I know it sounds niche but there’s a significant market for it. We also sell childrens pens.
Do you use a mobile chip and PIN machine?
Yes, Worldpay Zinc.
How did you make card sales before you had a mobile chip and PIN machine?
We used a Verifone VX670 machine, rented from my bank. Great at the time, now clunky and very expensive, comparatively, especially in the quiet months. Before that it was cash only.
Did you ever lose sales when you were offering cash only?
A lot. The ticket value of my stock went up in 2011, to £30 – 100 item. Especially if a customer wanted 2 of something…I used to run round the other exhibitors asking if they would process a payment for me for a “cut”. At shows, ATM’s charge 3 quid, there’s always a queue, and they run out! So people keep their cash for small items, food etc. These days who wants to carry a wad of cash around? People just don’t have a cash mentality anymore, for so many reasons.
Do you find having a mobile chip and PIN machine cuts costs?
Compared to non-mobile – Yes. I used to pay £30 odd/ month to my bank plus commissions.
Compared to just cash: Yes and no. They take a cut, however you earn more money. Also, I always found that many expect a discount for cash, so taking cards cuts out the bargaining mindset.
Would you say you’ve increased sales with the mobile chip and PIN machine?
Definitely. People like that you are “in touch”, and using cutting edge technology. Also, at busy shows, the networks are busy. Mobile chip/PIN uses standard SIM card, which are prioritised over Data SIMS in those big machines. So you see more people running around waving their clunky machine in the air, 30 metres away from their stand! Even if they have multi-SIM.
Have you faced any problems using a mobile chip and PIN machine?
As long as you have the right SIM you’re usually OK. You have to check coverage before going to a rural show.
What do customers say when you ask them to pay using it?
Now people recognise the technology, there is no fear…they say stuff like:
‘Ooo thats handy’
‘Oh that’s cool. How does this work?’
They ask me how I find using it….often people have their own business, or know someone.
How do you find the app?
Do you process cash payments through the app?
No, I didn’t even know you could.
What is the battery life like?
Not great, but easier to charge than a big machine.
How quickly do you get paid?
3 days – ish.
Have you had any issues with Worldpay Zinc? ie. late payments, mistakes etc.
No, I once had an instance where the signal cut out, and it didn’t tell me it had gone through, so I took the payment twice….it got resolved though.
Very happy with it. Use it at work or over phone. Get a PAYG SIM for another network as a backup if you work in the countryside, where signal might be an issue. You have to be very aware of keeping your smartphone or tablet safe too.
Thanks to Steve from Emerald Promotions for answering my questions. You can visit his website here: http://emeraldpromotions.co.uk/