Increasingly customers are coming to expect all types of business to accept their Mastercard or Visa as a form of payment. They can use their chip and PIN card when they go to the supermarket, when they shop online and even when they go to the corner shop to buy the paper.
Convenience is king and if you offer the facility for customers to pay by card it is likely you will attract more customers and your takings will increase.
If you are a tradesperson it is also another reason why people should use you rather than one of your competitors.
- Security advantages of keeping less cash on the premises
- Ability to offer cashback to customers
- No need to carry as much change
- Payment is made at the time of sale (as opposed to cheque)
- Customers spend around 20% more when paying by card
- Wont lose customers who have no cash
You may think that your small business doesn’t need a chip and PIN machine and it is worth doing the sums as there are costs involved every month. However, we are moving to a society where less cash and cheques are changing hands. Many retailers no longer accept cheques in fact.
Wave and pay cards are now in circulation in the UK where customers no loner need to even enter a PIN when paying for goods under £15, Google Wallet means mobile phones can be used in a similar way to pay for goods and services. Customers now demand convenience and it could be worth your while to look into whether a card machine might best serve your customers and increase your profits.
If you have any question about chip and PIN machines and merchant services or would like a best price quote from our partner please use the contact form >> Contact